The Course Creator’s Dilemma…

Is simply this:

How can you know your course idea is something people will actually want to buy?

Not knowing if your hard work is going to pay off can cause you to hesitate and never finish your course… or to build your course, then launch it to zero sales or interest.

Both are no fun, so how can you avoid this hurdle? Simple: you reverse the order you approach things.

Instead of thinking you’ll build a course then find people to sell it to, you:

1) Find out where your audience hangs out online

2) Find out what they want to buy

3) Sell it to them

4) THEN you build your course

Today I want to share a strategy that focuses on Step 2, finding out what your prospects want. Let’s dive in…

Step 1: Get Active in Online Groups

The first thing is to get active in the places where your people hang out. Maybe they’re on Facebook, maybe Instagram, or maybe they’re on online forums.

Wherever they are, go there and get active: answer questions, provide support, start conversations, and give value. Share your knowledge and your perspective. Be generous.

That’s you start to understanding your market and begin building up good will and authority in your niche.

And truth is, you probably know this part already. It’s such an imprtant step, many people teach it.

So let’s get a little more strategic, and talk about what you do once you’ve already made some connections in your groups.

Step 2: Bring Conversations Outside the Group

Once you’ve got some traction, you want to begin engaging with people in a more personal way, outside the group.

To do this, start taking note of people reacting to your posts and comments… especially folks who leave their own long, thoughtful comments.

If you’re on Facebook, send them a friend request and a message and mention you saw their comment and thought it was insightful. Then end with, “Mind if I ask you a question?”

If they say yes, that’s your chance to informally ‘interview’ them about their problems, right there inside the chat. Start with some variation of this:

“When it comes to [your topic], what’s the number one problem or frustration you’ve been dealing with?”

If they’re on Facebook messenger and respond in real time, you can ask follow up questions like:

-How long has this been a problem?

-In what ways has it negatively affected your business (or life, etc)?

-How much time have you invested to solve it?

-How much money have you spent trying to solve it?

By the time you’ve done 10-20 of these one on one chats, you’re going to have a clearer idea of who your audience is, how you want to serve them, and what they’re likely willing to pay for.

Step 3: Review Your Results

The next step is to copy-paste the text from your chats and compile them into a document where you can read through them and start finding themes and commonalities.

What are the main problems people are dealing with? What kinds of language do they use to describe it? How motivated are people to solve the problem (based on how much money and time they’ve spent)?

Use this information to come up with 3-5 potential course topics… once you’ve got your ideas, repeat the process above. But this time, add in anadditional question: “which of these course ideas would you be most interested in?” and then list them out. Another option is to post your pre-vetted ideas in a poll that you post in the group.


The key is to always be generating conversations and getting feedback. Opportunities to engage with and learn from your prospects are all around you- but you may need to get out of your comfort zone and put on your creative marketer hat to do it.

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