Never Go Full Woo (Partial is Okay)

I’m not a woo-woo guy.

Books like The Secret and the whole idea of ‘manifesting’ don’t really make sense to me.

Sure, you need visualize what you want and get clarity around your goals…

But sitting there on your butt imagining wads of cash descending from the ether doesn’t do much.

I’m not hating on the woo types, though… in fact, I just read the book The Secret was based on, and got a ton of value from it.

It’s called The Science of Getting Rich and it was written by a guy named Wallace Wattles (what a name) back in 1912. The language is stodgy and outdated, and there are lots of talk about why Jesus wants you to be rich.

(Pretty sure Jesus preached the exact opposite).

Still, I learned a lot from The Science of Getting Rich, and recommend it if you want to make more money in your life.

The first step in making more is changing your thoughts and beliefs around money… and TSoGR is one of the best money mindset books I’ve ever read.

One of the things Wattles talks about is giving the ‘impression of increase.’ He says:

The key-thought of all your efforts must be to convey to their minds the impression of increase. Increase is what all men and all women are seeking.

Then he goes on to say…

You are a creative center, from which increase is given off to all. Be sure of this, and convey assurance of the fact to every man, woman, and child with whom you come in contact.

No matter how small the transaction, even if it be only the selling of a stick of candy to a little child, put into it the thought of increase, and make sure that the customer is impressed with the thought.

So ‘impression of increase’ means a couple of things. It’s

  1) Having an abundance mindset internally


   2) Conveying abundance and success outwardly through your actions

It’s not enough to chant a few affirmations in the morning… you’ve got to act it out. You’ve got to live it. Because “the universe” doesn’t buy your products and services. People buy your products and services.

And to inspire people to like you, believe you, and want to align with you, you need to make your value easy to see.

(People care about WIFM – “What’s in it for me?”)

Now, I’m an introverted guy…

It’s probably my main character trait. But when I’m hanging out with peers and potential clients, I play a different role.

As an example, I went to Ryan Levesque’s ASK Live event this weekend and made a conscious effort to:

  • Dress the part – not too casual, and not overdone (no suits or blingy watches). I wanted to look professional, but approachable.

  • Meet every event sponsor I thought made sense to meet. If they’re paying big money to sponsor an event, they’re well connected. Those are people I want to meet and get on their calendars.

  • Ask questions and contribute to the event itself. When you raise your hand to speak in front of 600 people (even if for just a minute) people notice – often, they’ll come up to you afterwards and bring up the same topic you asked about.

  • Strike up conversations with people between sessions. I wanted to learn from and connect with as many business owners as possible.

Ad here’s a key point: when people asked what I do, I didn’t say “I’m a copywriter.” That’s too prescriptive… too uninspiring and commodified.

Instead, I told them “I help coaches and consultants sell more products and services.”

(90% of people in the room were coaches and consultants).

Over the weekend, I made 10-15 solid connections. Some will become clients. Some will become friends and peers. All will be people I learn from.

Anyone can do it, you just have to make the decision to show up and put in the effort.

“Play the role to be the role,” I like to say.

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