If you're running a marketing team, you already know landing page testing is critical.
But here's where most teams stumble: they default to cosmetic tweaks (button colors, rephrasing headlines) when they should be testing angles— fundamentally different psychological approaches.
Tactical tests can yield incremental gains. But strategic tests can multiply your conversion lift. The problem is that strategic variations require deep conversion copywriting expertise, which most teams don't have. So they produce 2-3 variations before running out of ideas, and those variations usually aren't different enough to matter.
I built a Landing Page Analyzer prompt using Claude to solve this.
What the Landing Page Analyzer Does
Simply drop in a screenshot of your landing page, and it goes to work:
It analyzes your current angle
Which of 10 strategic approaches is your page using? Feature-focused? Outcome-focused? Pain-focused? Most pages don't consciously choose an angle—they just write copy. The analyzer identifies what you're actually doing, often surfacing patterns you didn't realize were there.
It assesses your audience awareness stage
Are they problem-aware (know they have an issue, don't know solutions exist), solution-aware (researching options), or product-aware (comparing specific products)? This matters because different angles work at different stages.
It recommends three specific angles to test
Not different headlines—different psychological approaches. Each comes with reasoning about why it might work for your specific audience, what psychology it triggers, and what you'd learn from the test.
The output isn't "try this headline." It's "here's why pain-focused messaging might resonate with your audience at their current awareness stage, and here's what testing it would teach you."
Testing it On a Live Landing Page
I went to HighLevel's Meta ad library, then clicked on their ads. This is the hero section of their landing page:
Professional design, clean layout. The usual comprehensive feature list when you scroll down.
Here's the assessment from the Landing Page Analyzer:
Target Audience: Marketing agencies, agency owners, consultants, and possibly small business owners who currently use multiple disconnected marketing/sales tools
Assessed Awareness Stage: Product-Aware (leaning toward comparison shopping)
Rationale: The page assumes visitors know they need marketing automation and CRM tools (it doesn't educate on these concepts). The feature-heavy approach with extensive screenshots suggests they're targeting people who are comparing different all-in-one platforms or evaluating whether to consolidate their current tool stack. The heavy social proof also indicates they're addressing "should I trust this platform?" rather than "do I need this category of solution?"
Key Audience Insights:
- Primary pain point/desire: Tool sprawl - paying for and managing multiple disconnected systems (CRM, email, calendar, funnel builder, etc.) leading to inefficiency and higher costs
- Main objections: "Will this actually replace everything I'm using?" / "Is it as powerful as specialized tools?" / "Can I trust a newer platform with my entire business?"
- Category context: Competing against specialized tools (HubSpot, ActiveCampaign, ClickFunnels, etc.) and other all-in-one solutions by positioning as more comprehensive and consolidated
3 New Angles
Here are the new angles the Analyzer gave me, in order of likely impact:
Angle 1: Pain/Problem-Focused
Strategic Rationale: Agency owners feel the daily pain of tool chaos more viscerally than they dream about abstract "growth."
By leading with the specific frustrations they experience every day (juggling 8+ tools, clients slipping through cracks, team members asking "where's that info?"), you create immediate recognition and emotional resonance.
This approach moves from Solution-Aware positioning to Problem-Aware, potentially capturing agencies earlier in their journey while creating stronger motivation for those already looking.
Example Headline: "Tired of Juggling 8+ Tools While Your Team Struggles to Find Client Info?"
Key Messaging Shifts:
- Lead with the chaos and frustration, not the solution features
- Open loops about specific pain scenarios agency owners experience daily
- Position HighLevel as the relief from a clearly articulated problem
- Use subhead to agitate: "Your current tech stack is killing your team's productivity and your agency's profitability"
- Defer feature details until after pain is fully established
Psychological Trigger: Pain avoidance, problem recognition, frustration relief
Expected Impact: Higher engagement from agencies who haven't yet committed to finding a solution but feel the daily pain. Creates stronger emotional motivation to keep reading and explore the solution. May improve message match from ad traffic that leads with pain points.
Angle 2: Identity-Focused
Strategic Rationale: The "all-in-one platform" message doesn't tell agencies whether this is actually FOR them.
By specifically targeting a defined identity ("Built for agencies managing 10-100 clients who are done with enterprise complexity"), you immediately increase relevance and reduce objections.
This angle taps into the "people like me" psychological trigger and signals you understand their specific situation, not just selling a generic tool.
Example Headline: "The Client Management Platform Built for Growing Agencies Who Refuse to Hire a Full-Time Admin"
Key Messaging Shifts:
- Define the specific agency archetype this serves (size, stage, values)
- Use language that reflects how this audience describes themselves
- Position against what they're NOT (enterprise agencies with unlimited budgets, solo freelancers, marketing teams)
- Include identity markers in copy: "If you're running a lean agency...", "For agency owners who want to scale without chaos..."
- Show proof from similar agencies (testimonials from same identity group)
Psychological Trigger: Belonging, identity alignment, "this is for someone like me"
Expected Impact: Dramatically increased relevance perception, faster self-selection of qualified prospects, reduced comparison shopping as you're positioning in a specific niche rather than against all competitors. May lower conversion volume but increase conversion quality.
Angle 3: Simplicity-Focused (Anti-Complexity)
Strategic Rationale: The current page shows the platform CAN do everything, but doesn't emphasize how EASY it is relative to the complex alternatives.
Agency owners are drowning in complexity—they need radical simplification. By leading with "running your agency should be simple" and positioning HighLevel as the anti-thesis to bloated enterprise platforms, you tap into a powerful desire for relief from overwhelm.
Example Headline: "Run Your Entire Agency from One Simple Dashboard (No More Tool Tetris)"
Key Messaging Shifts:
- Emphasize ease and simplicity over comprehensive features
- Use language like "finally", "simple", "straightforward", "just works"
- Position against complexity: "While other platforms require a CS degree to set up..."
- Lead with setup time: "Live in 24 hours, not 3 months"
- Show side-by-side: "Your current chaos" vs. "One organized dashboard"
- Minimize feature lists in favor of "everything you need, nothing you don't"
Psychological Trigger: Effort reduction, overwhelm relief, desire for ease
Expected Impact: Appeals to agencies feeling paralyzed by complex tool stacks and intimidated by implementation. Reduces perceived barrier to switching. May particularly resonate with agencies who have tried (and failed) to implement other platforms due to complexity.
A Reality Check on the Copy
The headlines above are pretty raw. They're directionally useful, but definitely not copy-paste ready. The value is in the angles—pain-focused versus identity-focused versus simplicity-focused. Those are three genuinely different psychological approaches.
Think of it as strategic direction, not finished creative. The analyzer tells you what to test. You still need to figure out how to say it well.
3 Things That Make the Analyzer Work
I encoded actual conversion frameworks. Like Eugene Schwartz's 5 Stages of Awareness and 10 strategic testing angles—with clear definitions, psychological triggers, and example headlines for each.
The sophistication isn't in the AI. It's in the frameworks you encode.
I forced analysis before generation. The system answers four questions about current angle, audience, awareness stage, and messaging gaps before making any recommendations.
Most AI tools jump straight to writing copy. This one assesses things first—the way an actual conversion copywriter would approach a project.
I required strategic reasoning, not just outputs. For each angle, the system explains why this specific approach might work for this specific audience, what psychology it triggers, and what you'd learn from testing it.
This turned it into something that exposes gaps in your thinking rather than just generating copy.
The result? A tool that helps marketing teams test strategy instead of button colors. Which is the difference between incremental improvements and the kind of results that multiply your conversions.