The human brain’s a funny thing.
Take, for instance, something called the frequency illusion (aka Baader-Meinhof effect). Ever heard of it?
It’s when a word, idea, or thing you just learned about starts to appear everywhere…
Like when you get a new car, and suddenly every third car on the road is the same freaking make and model as yours.
Cosmic coincidence? Not really. Your brain didn’t notice all those 2012 Honda Accords before, because they weren’t meaningful yet. They were there all along… but your brain saw no need to expend the energy to register them.
Recently, I had my own taste of the frequency illusion, specifically in the realm of email marketing.
Not long ago, I learned about something called the “email super signature.”
Basically, it’s a call to action you include in every email you send. Regardless of the content – whether it’s a sales promo, value-giving email, notification, or something else – you put the super signature in your PS.
Instead of selling in only in sales emails, you’re effectively selling in every single message you send out. Pretty smart. (All credit goes to Dean Jackson, who first came up with the super sig concept).
The funny thing is, I’d seen super signatures, dozens if not hundreds of times before…
But it wasn’t until I learned that it was a “thing” with a specific purpose and strategy behind it that I actually noticed it.
And once I did, they started popping up, left, right, and center:
Emails about coaching and consulting?
Oh look, a super signature!
Emails about copywriting?
Super sig again…
Emails about emails?
Definitely gonna be a super signature.
Now that I’m seeing em everywhere, it’s no surprise why super signatures are so popular.
With less than a hundred characters of text, you can dramatically increase your number of CTA “impressions.”
Plus, your sig’s always there, doing it’s work, days, weeks, months, after you published it.
So, how do you create one?
That’s the cool thing: they’re super simple to write. To create one, you just list out links to your primary offers in your email PS.
Let’s say you’re a business coach. Your super signature could look something like this:
P.S. Whenever you’re ready there are 3 ways I can help you…
1. Grab a free copy of my book, “Next Level Productivity” by clicking here
2. Check out my podcast, “Leading From the Front” by clicking here
3. Join me in my next Case Study Group by clicking here
And if you don’t have a funnel built out, your call to action can just be replying to your email. For example:
1. Work with me One-on-One
If you’d like to work directly with me to build your business… just reply to this message and put “One-on-One” in the subject line. Tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
Pretty cool, right? Simple, but powerful. Try it out, and see what it can do for your business.
And of course…
When you’re ready for copywriting help, here’s how I can help you:
Work with me one-on-one: If you need help writing your next email campaign, product launch, or sales letter, go here https://bradwages.com/contact/ and put “Words That Pay” in the subject line and your contact info. Just hit submit, and I’ll touch base to set up a call.