Copy and Conversion #5

Email Secrets From an Industry Veteran
with Daniel Deyette

In this episode, I speak with email marketing pro Daniel Deyette.

As an email veteran, Daniel has deep a knowledge of lifecycle marketing for ecommerce. He’s well-versed in the copy and messaging side, segmentation and automation, and even the technical aspects of building a custom delivery platform.

Join as Daniel and I go deep on email marketing, market research, copywriting and more.

“There’s a lot of agencies where every project is just another branding exercise. But for us, we care about the consumers and we care about the project… and we actually live it!” – Daniel Deyette

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In the Podcast:

  • How Daniel got started in email marketing
  • His take on creating own email service provider (ESP)
  • What makes e-commerce email unique
  • Daniel’s email marketing agency 
  • His  perspective on revenue share arrangements and joint venture deals
  • The impact of COVID-19 on different industries and e-commerce 
  • Thoughts on the future of email marketing
  • Daniel’s personal list of companies who do email the right way

Links and Resources:

Get my 'Email Idea Generator' plus tips to write better, more persuasive emails.


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