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Hit Send, Make Money: How to Make Every Email a Sales Email

The human brain’s a funny thing.  Take, for instance, something called the frequency illusion (aka Baader-Meinhof effect). Ever heard of it? It’s when a word, idea, or thing you just learned about starts to appear everywhere…  Like when you get a new car, and suddenly every third car on the road is the same freaking make and model as yours. Cosmic coincidence? Not really. Your brain didn’t notice all those 2012 Honda Accords before, because they weren’t meaningful yet. They … Read more

Confessions of an ex-Digital Nomad

When I first started freelancing in 2015, my goal was autonomy. I wanted to be free- free from bosses, jobs, commutes, cubicles, coworkers, and limitations of all kinds. I wanted to make great money, on my own terms. Just as importantly, I wanted to be geographically free – to be a “digital nomad” who could make great money working from a coffee shop in Thailand or a coworking spot in Atlanta. And that’s a cool and worthy cause, to have … Read more

Never Go Full Woo (Partial is Okay)

I’m not a woo-woo guy. Books like The Secret and the whole idea of ‘manifesting’ don’t really make sense to me. Sure, you need visualize what you want and get clarity around your goals… But sitting there on your butt imagining wads of cash descending from the ether doesn’t do much. I’m not hating on the woo types, though… in fact, I just read the book The Secret was based on, and got a ton of value from it. It’s called The Science of Getting … Read more

Mental Models

7 Mental Models for Marketers (and One Bonus)

Mental models help us understand the world. They’re the ‘lenses’ we use to interpret reality… and the more of them you have access to, the better you can respond to complex problems and scenarios. Billionaire investor Charlie Munger (who helped popularize model-centric thinking) said: “You can’t really know anything if you just remember isolated facts… If the facts don’t hang together on a latticework of theory, you don’t have them in a usable form. You’ve got to have models in … Read more

Inception Technique: The New Way to Sell With Email

Email marketing is such a powerful channel for infopreneurs.  It’s like a direct line into your reader’s world, the last intimate online space where your message is (basically) guaranteed to arrive in front of them, without having to pay through the nose to get it there.  But there’s a mistake I see most infopreneurs making with email, and it’s costing them big time: Their emails sound like everybody else in their market. Consciously or unconsciously, many infopreneurs copy what the … Read more

To build an emotionally engaged following, you have to tell stories.

4 Ways to Build an Emotional Bond With Your Audience

If you want to be seen as an expert, the path is clear: share insightful, high-quality content with your audience. Consistently sharing things like how-to’s, breakdowns, and case studies will help position you a thought leader. But if you want to go beyond ‘mere’ expert status and build an emotionally-invested following, you need more than teaching content. To build that kind of a tribe, you have to tell stories.  By sharing emotionally-charged stories, you can connect with your audience in … Read more

How to create big ideas that makes sales

How to Create Big Ideas that Convert

For new marketers, writing sales copy seems straightforward. All you have to do is “write like people talk.” How hard can that be? But when you sit down to write that first sales page or email, you realize there’s a lot going on beneath the surface. Lately, I’ve come to believe there are three levels of understanding in sales copywriting. As a beginner, you think it’s all about the words, as if the sentences themselves contain some kind of magic. When you … Read more

How to write sales letters for your online course

How to Write a Killer Sales Letter (My Process)

Writing an effective long-form sales letter takes time, effort, and know-how. But mostly it takes a lot of research. I’d say at least 50% of the time I spend on a sales letter is devoted to research. Because getting deep into interviews, survey data, and product details is what allows me to “enter the conversation in the customer’s mind”… and that’s the key to conversions. Do the right research, and writing an effective sales letter is almost inevitable. Plus, you’ll have engaging, … Read more

Evergreen Funnel: Sell on Autopilot with this 5-Step Email Sequence

These days, everybody wants to go evergreen. For course creators, evergreen funnels offer the promise of automated, set-it-and-forget it income versus the stress and uncertainty of traditional product launches. But with evergreen funnels especially, your results will only be as good as the emails you’re sending.

The Art of Deep Reading

I used to be a superficial reader. I didn’t realize it at the time, of course. Based on all the … Read more