Hit Send, Make Money: How to Make Every Email a Sales Email
The human brain’s a funny thing. Take, for instance, something called the frequency illusion (aka Baader-Meinhof effect). Ever heard of it? It’s when a word, idea, or thing you just learned about starts to appear everywhere… Like when you get a new car, and suddenly every third car on the road is the same freaking make and model as yours. Cosmic coincidence? Not really. Your brain didn’t notice all those 2012 Honda Accords before, because they weren’t meaningful yet. They … Read more