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Copy and Conversion #1

Making it Rain With Ecommerce Email with Chris Orzechowski Chris Orzechowski is a sought-after copywriter, email marketer, author, and coach. In this episode Chris shares his take on storytelling in marketing, email automation, and the direction of ecommerce in a post-Covid world. “My philosophy for my entire copywriting career is, try everything and chisel away the stuff that you don’t like. After a while you’ll start to realize some projects gave you energy and some projects sap your energy.” – … Read more

Copy and Conversion #2

Growth Marketing Ecosystems with Sam Woods Sam Woods is a copywriter and growth marketing strategist with an impressive roster of clients in over 37 different verticals. Sam has worked with companies like HubSpot, Agora Financial, Authority Nutrition, and Predictable Revenue. Join Brad Wages as he and Sam discuss copywriting, marketing, sales funnel design, and more. “A funnel is not a single thing that you run once, and then it runs forever. There’s no such thing as an evergreen funnel. That’s … Read more

Copy and Conversion #3

Data-Driven Email Marketingwith Katie Thies As an email marketer, Katie Thies uses data-driven messaging to boost recurring revenue for her clients. In this episode, Katie shares insights on email marketing for ecommerce, conversion optimization, her personal copywriting style, and her marketing influences. “Number of customers, repeat purchase rate, and average order value. Those are the three big levers that you can pull… so we’re keeping those as top level metrics we’re trying to optimize for.” – Katie Thies In the … Read more

The Course Creator’s Dilemma…

Is simply this: How can you know your course idea is something people will actually want to buy? Not knowing if your hard work is going to pay off can cause you to hesitate and never finish your course… or to build your course, then launch it to zero sales or interest. Both are no fun, so how can you avoid this hurdle? Simple: you reverse the order you approach things. Instead of thinking you’ll build a course then find … Read more

The ‘Secret’ to Great Sales Copy (That 95% of Copywriters Don’t Understand)

Want to know the secret to great copywriting? It’s super simple. Well, simple in concept… slightly more difficult in execution. But first, let me tell you what the secret is NOT. It’s not copying Gary Halbert ads til you’re doubled over in pain with hand cramps. It’s not reading Breakthrough Advertising a seventh time. It’s not posting value bombs on Facebook so other writers can pat you on the back validate you with likes and attaboys. I’m not knocking those … Read more

Hit Send, Make Money: How to Make Every Email a Sales Email

The human brain’s a funny thing.  Take, for instance, something called the frequency illusion (aka Baader-Meinhof effect). Ever heard of it? It’s when a word, idea, or thing you just learned about starts to appear everywhere…  Like when you get a new car, and suddenly every third car on the road is the same freaking make and model as yours. Cosmic coincidence? Not really. Your brain didn’t notice all those 2012 Honda Accords before, because they weren’t meaningful yet. They … Read more

Confessions of an ex-Digital Nomad

When I first started freelancing in 2015, my goal was autonomy. I wanted to be free- free from bosses, jobs, commutes, cubicles, coworkers, and limitations of all kinds. I wanted to make great money, on my own terms. Just as importantly, I wanted to be geographically free – to be a “digital nomad” who could make great money working from a coffee shop in Thailand or a coworking spot in Atlanta. And that’s a cool and worthy cause, to have … Read more

Never Go Full Woo (Partial is Okay)

I’m not a woo-woo guy. Books like The Secret and the whole idea of ‘manifesting’ don’t really make sense to me. Sure, you need visualize what you want and get clarity around your goals… But sitting there on your butt imagining wads of cash descending from the ether doesn’t do much. I’m not hating on the woo types, though… in fact, I just read the book The Secret was based on, and got a ton of value from it. It’s called The Science of Getting … Read more