21
Feb
5 days in: My (slightly unhinged) daily email project
Happy Friday.
I'm five days into this daily email project, and it's time to pause and
1 min read
Latest
20
Feb
The OG copy legend has returned
The copywriting world can be a little cult-like.
There are a few rock star copywriters people worship, simply because they
2 min read
19
Feb
Hobbit-Based Marketing Lessons from Middle Earth
Mornin’. Gray skies here in Austin today—perfect weather for what I’ve been up to lately - diving back
2 min read
18
Feb
My #1 Regret as a Copywriter
In 2025, the internet is absolutely chock-full of copywriters.
Ever since Covid, seemingly everyone and their grandmother discovered it was
1 min read
17
Feb
So it begins...
Top of the morning to ya. It's 9:42 am, and I'm at my desk, feeling
1 min read
16
Feb
Do You HAVE to Tell Stories in Your Copy?
It's a bright & chilly Sunday afternoon in Austin...
I'm sipping a latte from my red
2 min read
27
Jan
Dunder Mifflin's Secret Formula for Writing Every Day
The best thing you can do as a copywriter is write more.
Not for clients. For yourself.
The more you
2 min read
19
Jan
Why I Treat LinkedIn Like A Casino (And You Should Too)
Ever been to Vegas?
There's two types of people you'll find in the casinos:
The poor
1 min read
05
Jan
How to Make Your Ideas Stick Like Superglue
Ever watch someone order coffee in a language they don't speak?
It's a mess. There'
2 min read
01
Jan
Story-Based Advertorials: The Secret Weapon for Converting Cold Traffic
Selling to cold traffic is one of the toughest challenges in marketing.
With cold traffic, the prospect don’t know
6 min read