Latest

23
Mar
Worldbuilding for Copywriters

Worldbuilding for Copywriters

"Aren't you scared AI is going to take your job?" I hear this question at every
2 min read
16
Mar
The Surprise Formula: How to Force People to Pay Attention

The Surprise Formula: How to Force People to Pay Attention

The best marketing doesn't look like marketing at all. You scroll past hundreds of ads daily without a
2 min read
31
Dec
Story-Based Advertorials: The Secret Weapon for Converting Cold Traffic

Story-Based Advertorials: The Secret Weapon for Converting Cold Traffic

Selling to cold traffic is one of the toughest challenges in marketing. With cold traffic, the prospect don’t know
6 min read